When Texas brothers Blake and Bryce Leggett graduated from college, the economy was in turmoil. Faced with the uncertain job market, the new grads and avid outdoorsmen, struck out on their own.
The company: The White Wing Label started in 2010. Based in Eden, Texas, the small company makes rugged yet refined luggage and accessories (gun cases too) for men.
The founders: Bryce and Blake grew up in West Texas. Blake joined the military out of high school and served in Iraq and Afghanistan with the 20th Special Operations Squadron. After his service ended, Blake headed for Texas A&M. Bryce graduated from Texas Tech with a degree in business administration.
The name: Named for the White-Wing Dove, found in desert habitats.
Top sellers: Slim leather wallet ($45) and the soft-sided, leak-proof cooler ($210).
Other favorites: Shave kit ($126.50), medium duffle ($368), and the redesigned messenger bag ($448.50). Every made-to-order product can be personalized.
Materials: Vegetable-tanned Bridge leather and number 8 cotton duck. Fittings are solid brass. Zippers are YKK military grade.
Unusual request: Man’s diaper bag. “Geez, we should design one because we get requests for it all the time,” said Blake.